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To encourage more businesses to take part in Earth Hour, WWF executed this creative direct mail promotion featuring a custom candle. The yellow candle was placed inside of a box designed to look like a building with all of its lights on. As the candle is removed from the box, the windows of the building go dark.
The WWF reported that thanks to the direct mail promotions they used prior to Earth Hour in 2010, corporate participation increased 260% from the previous year.
A perfect cup for any photographer or lover of light: a glass that holds your water and acts as a prism at the same time!
(Prism glass and photo by model_bananova on Flickr.)
Upgraded Childhood of the Day: To promote the UK launch of the new Chevrolet Orlando, GM commissioned the construction of a life-size replica made out of 1.5 tons of Play-Doh. The model, which cost some £6,000, was hand-sculpted by eight model makers over the course of two weeks.
If you happen to be in the area of the Lakeside shopping centre in Thurrock, Essex, you can get up close and personal with the car, which will parked there for the next week.
more pictures and full outfit details if you click-through
The Clothes Horse: Lend Me Your Eyes I Can Change What You See
Biggest full moon in 19 years this Saturday.
On the 19th of March the full moon will reach a point called the ‘lunar perigee’ - the point in the lunar cycle when the moon is closest to Earth. This time around the perigee will be the closest one to earth since 1992, at a distance of 221,567 miles.
The full moon could appear up to 14% bigger and 30% brighter in the sky, especially when it rises on the eastern horizon at sunset or is provided with the right atmospheric conditions.